Every individual wants to drive their own brand. Being known is a currency these days. Christian business people want to drive God’s awareness. How can Christians do both? In this article, I am going to break down how to grow your business through your personal brand along with how to be a good steward of God’s brand through your work in the 21st century.
Personal Branding 101
Over the past couple of years, I have recognized the importance of personal branding. Examples like Dave Ramsey, Tai Lopez, and Elon Musk all show us that your personal brand can drive revenue for your business. But how does someone even go about starting a personal brand? I thought about this a lot and came to several conclusions.
1. Pick a Niche
First, one thing about your personal brand: it’s important to pick a niche. Dave Ramsey focuses on financial services and helping people save money. Tai Lopez focuses on creating a culture of learning for entrepreneurial-minded individuals. Elon Musk focuses on traversing beyond the space we’re in now and furthering it into the future. When I finally created my website, I decided I wanted to focus on helping individuals and businesses thrive in our digital ecosystem while growing in spirituality.
Whatever niche you choose, it shouldn’t be something that takes too much time to think about. Look around you at what you are doing and what you know. Find something in your life that you are passionate about and knowledgeable of and want to share with others.
2. Find Your Communication Channel
The second thing you should do is reflect on your communication channels. Dave Ramsey has a TV show, podcast, and speaks worldwide about financial freedom. Dave Ramsey also has several books, a YouTube channel, and a blog. Now obviously when you’re starting out you don’t need to have as many communication channels as Dave Ramsey. There are three main communication methods: speaking, writing, and doing.
My encouragement to you is to think about which communication method you do best. For me, others have said I’m a proficient speaker. Yet, with all the difficulties of starting a YouTube channel, I’ve settled with writing the second-place contender as my communication method.
3. Consider Your Resources at Hand
Another thing to consider is the resources you have at hand and how you can use them for growing your personal brand. One of my clients was trying to grow his business’s awareness in the consulting space. As we weighed our options for growing their business brand, we recognized he had several top-tier copywriters at his disposal.
My clients’ best communication method was speaking, so we tested doing videos on his Facebook page. After several months of testing, we ended up turning to his copywriters for aid in starting a blog, newsletter, etc. to grow his business’s brand. Not only did our efforts grow their brand as a business and help them increase revenue by 30%,, but the CEOs’ LinkedIn network grew exponentially.
We saw success in our marketing campaigns because the founder had a solid personal brand. We used the founder’s personal brand on Facebook and LinkedIn for the betterment of his business. Not only can we use our personal brand to grow our businesses, but we can also use our business brand to grow our personal brand and ultimately God’s brand.
Making God’s Brand Known Through Your Work
I know Christian business owners with the tough decision of growing their business or making God known. The conflict of growing your personal brand and God’s brand causes a divide in Christian companies. Christian business owners lean in two different directions with their businesses. For the sake of privacy, I will not mention the company’s name nor the founder which of these examples derive from.
Mary: The Philanthropist
First, there’s Mary. Mary wants to grow her business, but she is also a Christian. Mary decides it’s best to put her beliefs in the personal category and keep business as a business. She runs her company like any secular organization and promotes good values over Christian values. She avoids religion and instead promotes spirituality throughout her organization. Mary likes to call herself a philanthropist, as seen on her LinkedIn profile, and promotes the welfare of others through her social impact initiatives. Mary still has regrets, though. She wishes she could share her beliefs with her employees and be known as a Christian business owner.
Paul: The Jesus Freak
The other side of the spectrum is Paul. Paul is a very spiritual man and wants to make sure everyone knows it. He starts his business and makes sure there’s a cross in his logo and that his employees know where he stands. Paul tries to remain unbiased but usually works with other Christians. In Paul’s team meetings, he opens up with prayer every week and likes to lecture his employees on theology. Paul still has regrets, though. He wishes he could connect with his employees and be a thought leader in his industry.
Understanding Our Place
I have run into multiple Marys and Pauls as I’m sure you have to. If not, look at your social media feed and your LinkedIn Network to understand what I mean. In the modern business world, there is little guidance for Christians. Whether you own a business, have a side hustle, or are just an employee, understanding your personal brand and God’s brand is important for filling the great commission.
So where do you fall on the spectrum? Do you consider yourself a philanthropist who is also a Christian or a Christian who is also a business person? If God’s brand is how He’s known in the world, how can our own brand support God’s brand? Answering this question ultimately comes down to 1. How you want others to think about you 2. How you want to make God known.
God’s brand is more important than our own personal or business brand. The gospel should be at the forefront of the actions in our personal life and also in our business life. Remember that in the digital ecosystem we have greater control over how others think about us. To understand how to make God known, check out part 2.
In this article, I broke down how to grow your business through your personal brand along with how to be a good steward of God’s brand through your work in the 21st century. Sometimes the business world is messier for Christians. Avoid being like Mary or Paul as seen in the above examples. Take control of your personal brand and how it reflects God’s brand.